Kaushik is a senior industrial designer and has been documenting the typography of old time shop signs, a lot of these signs are as old as the market itself. These old shop signs are still part of the visual landscape of Mapusa Market. Unfuortunately these traditional and beautifully designed signs are slowly dissappearing because of the advent of cheaper but uglier digital flex printing. Which is why Kaushik has been documenting them.
on Friday, August 28, 2015